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  • Essay / Health Belief Model Case Study - 731

    • Attitude – personal assessment of behavior. • Subjective norm – beliefs about whether key people approve or disapprove of the behavior. • Perceived behavioral control – belief that one has and can exercise control over the performance of the behavior. Identify a medical condition that best applies to this model – Why. A condition that best fits this theory is planned parenthood. 4. Describe social and cognitive theory. What are its main characteristics? This theory is the opposite of planned behavior. Social cognitive theory (SCT) describes a dynamic, ongoing process in which personal factors, environmental factors, and human behavior influence each other. This means that the environment can influence people's beliefs about certain behaviors. Main characteristics: Reciprocal determinism - the ongoing interaction of person, behavior and environment. Behavioral capacity - knowledge and skills necessary to perform a given behavior. Expectancy – Expected results from a behavior. Self-efficacy – confidence in one's ability to overcome obstacles or give up. Observational Learning – Behavioral acquisition that occurs by observing the actions and outcomes of others.