Attitude FunctionsAttitudes serve a number of diverse functions, ultimately these functions can serve the needs of individuals to reinforce their positive or negative attitudes towards objects. A number of conceptual models arise from these perspectives; however, the most compelling model is the multicomponent attitude model which includes cognitive, affective, and behavioral components that contribute to the structure and expression of attitudes (Maio and Haddock, 2010). The connections between the content, structure and function of attitude can provide a better understanding of the concept of attitude (Maio & Haddock, 2010). Primary Function of AttitudesAttitude Content: According to Maio and Haddock (2010), the cognitive component involves the beliefs and knowledge that people can associate with an object. For example, you might think that snakes are dangerous. The affective component of attitudes refers to an individual's emotions or feelings associated with an object, such as fear of snakes. The behavioral component involves how attitudes influence how an individual behaves towards an object from past experiences, for example how a person will avoid snakes and react by screaming if they see one. Attitude Structure: is another important question that concerns how snakes are positive and negative. feelings are evaluated and organized within these components (Maio and Haddock, 2010). The hypothesis that beliefs, feelings, and behaviors can prevent the occurrence of negative beliefs, feelings, and behaviors occurs when people are likely to experience either end of the continuum or find a place between (Maio and Haddock, 2010). People can have a combination of positive or negative elements in their attitude, as suggested in the one-dimensional dimension and in the two dimensions...... middle of document ...... in which a subject is in a position of telling the truth or consciously adapting to the questions asked.ConclusionAlthough there are a number of conceptual models attributed to the functions of one's behavior, all of them can contribute greatly to the structure and expression of attitudes. The primary function of attitudes can be attributed to beliefs and feelings. However, people may or may not be aware of a person's attitude function; it is clear that attitudes can be changed consciously or unconsciously. ReferencesMaio, GR and Haddock, G. (2010). The psychology of attitudes and attitude change. Thousand Oaks, CA: SagePetty, r. END). Persuasion and attitude change. From The Complete Handbook of Psychology (2nd ed.): http://faculty-gsb.stanford.edu/wheeler/documents/pettywheelertormalahandbookinpress.pdf