IntroductionGeert Hofstede has done the most highly regarded research on the theory of dimensions of culture. His findings and the model he created were described in his 1980 book “Cultures Consequences.” The work was met with both praise and scorn from his academic colleagues. Hofstede's work is generally quoted and cited without any hesitation even today, and his model is still widely used as the main guideline for treating human resources from a cultural perspective. His theory and model are still practiced today and in this section of the article we will discuss the critiques of the work and whether Hofstede's models still apply to today's generation. Brendan McSweeney's critiques of Hofstede's model of cultural differences and their consequences. In Brendan McSweeney's article on critiques of Hofstede's research, five key elements of criticism. Of these critiques, the first asserts that surveys are not a very good way to measure cultural differences within an organization. This point raises the question: “How many people actually answer questionnaires honestly?” » Generally, when a person is asked to participate in a survey, they will tend to answer the questions as soon as possible and continue with their previous task. It is therefore completely understandable that the surveys slightly skewed the results, which allowed Hofstede to arrive at the conclusions he did. Second, he stated that nations are not the best units for studying cultural differences (McSweeney, 2000). This is a key criticism because it guides you to the fact that people within a nation tend to have similar beliefs and cultural traditions. This is a clearly visible point in South Africa where people from all walks of life and from all parts of the country and completely...... middle of paper ......n. Hofstede responded by stating that he did not intend to create an absolute measure and was simply noting the versatility between cultures. (Hofstede, 1998). Furthermore, Hofstede Conclusion From the information presented above, it is clear that the four dimensions mentioned by Hofstede, namely • Power distance • Individualism vs. collectivism • Masculinity vs. femininity • Uncertainty avoidance – are all to both highly praised and heavily criticized. This section also shows that Hofstede was able to respond to criticism from scholars in a dignified and professional manner. The answers that have been given are also clear and concise while answering questions posed by other scholars regarding the nature and conclusions of Hofstede's work. It also shows that Hofstede's work is still extremely relevant even today, with several scholars proving its worth..