Conditions for profitability of online newspapersIntroductionToday, online newspapers provide many assets on their information sites without making any profit from them. They must discover methods to benefit from them in order to sustain them. Recently, there has been a shift from print to multimedia, that is, news is just one element among other services on news sites and is also delivered in audio form and video[1]. The transition to the web has brought more opportunities for newspapers, such as competing with broadcast media by presenting the latest news in a more timely manner. The superiority and strong perception of the commercial brand of recognized newspapers, as well as the close relationships they maintain with advertisers, are also seen by many players in the press sector as strengthening their chances of survival. Ditching the printing process can also help reduce costs. Fig 1: Percentage of people who used different media during an average day, 2000-2009. Source: Statistics Norway (2010) It is clear that online news businesses are now entering a more realistic state. Initial enthusiasm waned and newspapers looked for ways to profit from their news sites; that is, merging with the Internet. Many players in the newspaper industry are trying to answer questions about cutting-edge business models that contribute to both the economic efficiency of their online newspaper companies and social efficiency.[3] At the same time, many news organizations are transforming into media houses. Newspapers own radio stations and video production troupes. Audio and video are mainly used on news sites today. However, high-speed networks, essential to go to...... middle of paper ......added for special transactions. Online newspapers should support subscription and pay-per-use frameworks if they are to reach diverse user groups. In subscription-based models, it is recommended to explore the expectations related to the provision of information in a set of online services. Additionally, publishing an online journal is a complex procedure that requires a high level of allegiance, planning, and resources to be impressive. A newspaper website requires a large audience to attract as many ad impressions as possible. The key to a website's revenue and revenue is the total number of ad impressions, and the key to acquiring those impressions is to increase as many customers as possible. It's completely a volume thing. Online advertising revenue is much less scalable than print fee schedules because websites face greater competition for online advertising dollars.