A company's target audience is the customers most likely to buy its products. As producers, we believe that most consumers are confused. Therefore, producers attempt to make the decision for them, whether to make products that meet the needs of today's consumers or to create new products that anticipate the needs of tomorrow's consumers by based on various demographics, usage patterns, desired benefits or geographic segments. The key is to develop a typical profile of the average customer and determine their main needs. Traditionally, sellers use the marketing mix to target customers, the 4Ps: product, price, place and promotion. The marketing mix has been used as a basis that serves as a guideline for marketers to implement a marketing concept. This study will focus on the market concept of rapidly evolving mobile technology products. The business environment in which it operates is very competitive, with intense rivalry not only from direct competitors but also from the environment. The product plays a major role for global technology companies like Apple Inc., which not only need to provide a number of diverse and stylish products. -appearance products but to continue to continually innovate with their products. The company that started with humble beginnings grew steadily, introducing the Apple II series of personal computers, the Mac, and then the highly sought-after iPod, iPhone, and iPad. More and more innovation to meet consumer needs. It could be argued that while “product” plays a crucial role in the digital industry, it is the form of innovation associated with products that gives companies an extraordinary advantage over their competitors. Mobile was a contemporary device and the market has always depended on innovation. , which may be middle of paper......the dynamics of the mobile phone industry mean that the marketing mix as a contrast strategy requires a massive upgrade. Rising competition, globalization and increasing use of technology in the market have changed the traditional way of selling to individuals. There is no certainty or guarantee of success in the mobile industry, even if companies get their 4Ps right. Indeed, what works with one group of customers may not work with another, and some things that traditionally worked may not work at all. In constantly changing marketing conditions, the marketing mix remains suitable, but the strategies based on it are not necessarily correlated. It is worth mentioning that in the face of increasing changes in consumer preferences, marketers should always evaluate the results of product quality and marketing activities to improve market performance..