The terms “light” and “ultra light” are some of the names commonly used in the market to describe cigarette brands used by manufacturers to attract more consumers. people. This somehow implies that the mentioned brand is not harmful, as medical authorities have always generalized regarding the effects of smoking. Companies have introduced light and ultra-light cigarettes as an alternative measure to regular cigarettes. Their main idea emerging from this brand was to maintain a health-conscious customer base, especially women. In their promotion, they claimed that light cigarettes were a gentler, safer option for women and people who needed to transition to low levels of tar and nicotine. They marketed light cigarettes as a healthier tobacco choice. Nonetheless, they refer to it as a first step to quitting smoking completely. The introduction of this new brand affected people disproportionately. Governments initially supported the idea of ​​the new brand because it was concerned with the health of individuals, but later they began to have doubts about it. Smokers of this brand, especially teenagers, have different perspectives regarding the new brand. They say it would likely reduce lung cancer and other smoking-related illnesses (Kropp 1). The idea tempts many young people to smoke, especially those aged 9 to 15. They think it contains less tar, therefore sufficient for their health. Youth and adults say light cigarettes taste better than regular cigarettes. They also believe that by switching to light cigarettes, there is a good chance that they will quit smoking because the level of exposure is not too high in terms of nicotine and tar compared to regular cigarettes. At first, the proportion of ...... middle of paper ...... clear information encourages them to do things they are unsure about. The illusion of control over health through light cigarettes is not convincing. Because this contributes to underestimating the effects and risks associated with smoking. Smokers are likely to start smoking believing that light cigarettes are vulnerable to smoking-related illnesses. Light cigarettes mislead people and instead of helping to reduce the number of smokers, they increase the percentage. It also poses the same health risks as regular cigarettes, such as lung cancer. Smokers should receive correct information about light cigarettes and their behavior regarding their decisions regarding smoking behavior. Governments should also have correct information on any new cigarette brand before allowing its launch into the market. This will help reduce the number of deaths from smoking.