Is there an opportunity here?When establishing the business, the entrepreneurs identified the opportunities and challenges of the business. Through this research, the company recognized that many parents tend to purchase products that significantly encourage their children's development. Additionally, it was discovered that most children's play furniture was designed for miniature adults rather than children. The statistics from this case also showed that the arcade industry grew at 7% per year. The high rate of depreciation of furniture poses a challenge for the industry. Children would grow up year by year and new toys could attract them. The timing aspect is difficult to predict, it may take a few years, months, weeks or days. Therefore, the space for playing would become overcrowded. Parents should consider purchasing suitable toys for their children. Based on this research, the P'kolino company took the opportunity to develop its product to meet customer demand. Through PEST analysis, it was found that the rules and regulations enforced by the government would promote the safety of toy furniture for children. By following these rules, the company tries to design a safer and more child-friendly product. This factor should be used by P'kolino to promote its product. The excellent product would inspire the consumer. This point should also be the main target of the company. The premium segment is the company's core target market. This segment would be addressed by combining popular channels, public relations and distribution. The company's main customer will be high-income parents who want to buy the best toys for their children. They will focus on paper quality...... middle of paper ...... has a huge segment in playroom furniture worth $800 million. This may cause bigger problems than expected.9. RecommendationsP'kolino should become aware of the positioning of its future strategy. He should be more familiar with the market segment as it might fall short of the estimated target. It is also beneficial for an organization to target a broader segment such as middle and low income consumers (Nassif et al. 224). P'kolino must also invest more on the capital front. This is very important as one may have to spend huge amounts of money in the initial stages unlike in the later stages. Moreover, the company also needs more capital to maintain its operations in case it fails to achieve the sales target. In the future, P'kolino should consider the option of merging with other well-organized organizations to further expand its operations.