GrabTaxi Holdings Pte. Ltd. (branded simply as Grab) is a Singapore-based technology company that offers ride-hailing, ride-sharing, and logistics services through its app. Now spread across 40 cities across 7 countries in Southeast Asia (as of April 2017), Grab is rapidly expanding in the region, to enable users and drivers, through its mobile app, to deliver a seamless experience for the movement of people and (recently introduced) food from one place to another. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the Original Essay Grab is an e-hailing service and not a transportation company. It is easy to say that through the app, which can be downloaded to the phone, a person can register/log in via an IC number for local Malaysians and a passport number for expats. Then through the menu one can enter the location and destination of the destination address and the driver can pick and drop the person. Grab has given high-quality work on the taxi request application, the versatile application interface, as well as its administration. The server application retrieves customer information, formulates it and sends it to specific administrations and applications. This relationship between different components of the versatile application framework makes it conceivable and successful. The company has claimed over 68 million app downloads and achieved 1 billion rides and 66 simultaneous trips in 1 second across seven countries, occupying 97% market share in the third-party taxi hailing market and 72%. on the private taxi calling market. In today's disruptive market, grab has taken a stand to meet customer needs by introducing Grab Rewards which helps their consumers in various ways, e.g. rewards can be used to reduce fares of rides, subscription to Spotify, etc., giving them an edge over its competitors, hence the advantage of capturing a large market and making strides every day to improve even though the company is still incurring a huge loss. Market StrategyGrab has identified itself as the leading electronic calling service that represents three major terms: speed, security and certainty. It has used its user-friendly app to ensure that each consumer is personally catered for with time in mind, the time taken not only during the trip but also the time taken before it (when a consumer books a ride, he shouldn't wait). too long for a driver to pick him up). They also kept in mind that consumer safety is the top priority, unlike competition like Uber. They personally ensured that they did not encounter any problems, took preventive measures by installing a panic button in the Grab car, in case of emergency and also made sure to appoint drivers whose contact details belong to Grab. Consumer phone numbers are not given to drivers, but they have a private chat box for any necessary communication. Grab has also ensured that once a consumer opens the app to book a Grab car, they are guaranteed not to experience any cancellations without any valid reason thanks to a significant number of drivers allocated when needed. Keep in mind: This is just a sample.Get a custom paper from our expert writers now.Get a custom essayGrab has made sure to meet the needs of not only the young generation in.