Domestic violence is a very important problem. A person can be abused physically, mentally and verbally. These ads from the 1950s show women being mentally and physically abused. Even if the ads don't explicitly promote abuse, they use abuse to sell their product. The advertisements argue that women are inferior to men because one shows a woman enslaving her husband and in the other the husband beats his wife. The image of the husband spanking his wife because she didn't buy fresh produce at the store. the coffee purchased is in black and white. The fact that it is black and white suggests that this is an image that appeared in the 1950s. At that time, women were seen solely as domesticated housewives, solely to care for their husband. Those were the days when domestic violence didn't exist and hitting your wife was just your business. This image also indicates that women should only be domesticated because the advertisement advertises fresh coffee and coffee is usually prepared in a kitchen. Therefore, a wife must always stay at her duty and do the housework or ensure that her husband gets fresh coffee. The ad is obviously aimed at the wife because at the top of the image it says "If your husband ever finds out that you don't try to find fresher coffee in stores", indicating that if she doesn't buy not the right kind of coffee, in this case it's Chase and Sanborn Coffee, she will be spanked and humiliated. The ad basically implies that women need to be taught a lesson when they do something wrong, almost as if they were children and didn't know any better. Advertising wants to make women fear their husbands when they do not obey. The second advertisement advertises a tie from the Van Heusen company. In the photo, we see a man lying in bed, being served by his wife. The woman in this ad is on her knees looking at her husband at the edge of the bed. The fact that she is on her knees makes her appear weak and vulnerable. The fact that she is wearing her dress could also symbolize that she is vulnerable because someone in a dress is usually at home. The husband, for his part, is in a relaxed position, his hands behind his head..