Table of ContentsMarketing MixProductPricePlacePromotionMarketing ResearchStarbucks is a giant coffee chain that targets customers willing to spend more to seek high-quality service and product. The company has grown based on a deep understanding of the different levels of customers who constitute the company's primary target. The company's products are very specific to different segmented market groups, which are easier to engage given the differences in preferences. To be successful as a business organization requires a significant and critical focus on the organization's ability to effectively position itself to be able to meet the different demands of the target market (Dangelico & Vocalelli, 2017). Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayStarbucks has positioned itself as a highly reputable organization that emphasizes quality over quantity. This important consideration played a key role in improving the market rating, given the high level of trust between customers and the company. Starbuck offers products that are very different from its competitors, making it unique and effective in the target environment. The unique nature of the company's market engagement created a very important environment in which it was able to gain a competitive advantage in the market (Harrington, Ottenbacher, and Fauser, 2017). Customer and employee satisfaction have played an important role in establishing Starbucks as the undisputed coffee chain. Positive engagement leads to an important environment in which it is very easy to better understand what needs to be considered within the organizational environment. Customer satisfaction is directly influenced by employee satisfaction, which must be taken into account in the development of a clear operating environment. Marketing Mix Marketing mix is ​​an important strategy that focuses on a business enterprise's ability to obtain the best possible target market. Thus, it includes the famous 4Ps, which include product, price, promotion and place. Being able to develop a well-targeted marketing mix creates a better environment in which an organization may be able to achieve significant success. Product The product in this case highlights the goods and services that the company is able to provide to the market. By effectively engaging its target market, Starbucks used its company brand, quality and emphasis on service delivery to reinforce its high-level engagement in the market. The company began its operations focusing specifically on coffee, but it has integrated other products such as skimmed milk and cold drinks to diversify its operations and meaningfully engage its broader target market. In expanding its product line, the company significantly focused on market demand and customer preferences, which significantly informed the decisions the company made regarding which products to include in its menu (Meera Singh, 2012). Pricing This is the most important aspect in product development because it has a direct influence on how well the company manages to engage its target market. Pricing must be right in order to attract customers given the competitive nature of the industry. The price of the products must be very proportional to the quality delivered. Starbuck's products are priced slightly higher than other cafes, but the quality was very high, allowing the company's customers to spend.