Introduction-Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd for manufacturing automobiles and other engineering products. In 2008-09, the company's turnover stood at Rs 25,660.79 crore ($5.5 billion), making it the largest automobile manufacturer in India. It is a leader in commercial vehicles in every segment and the fourth largest truck manufacturer and second largest bus manufacturer in the world. The company's 23,000 employees are guided by the vision of being "the best in how they operate, the best in what they value." systems and ethics”. (Code of Conduct, Tata Motors) Tata Motors is the first Indian engineering sector to be listed on the New York Stock Exchange and has operations in the United Kingdom, South Korea, Spain and Thailand. It acquired the two iconic British brands, Land Rover and Jaguar in 2008. In 2004, it acquired Daewoo Commercial Vehicles Company, which is South Korea's second largest truck manufacturer. In 2005, it acquired a 21% stake in Hispano Carrocera, a Spanish bus and coach manufacturer. In 2006, it entered into a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. In 2008, Tata Motors launched the Tata Nano, known as the people's car. In May 2009, it led the Indian automobile industry into a new era by unveiling the new range of global standard trucks. Vision and Mission - VISION - To grow Tata Motors into a world-class Indian automobile brand for inventive and superior vehicles. World class in-• Quality and reality• Interior space and passenger comfort• Product appeal and styleSuperior value in offering• Lowest cost of ownership• Relevant cost-effective technology•...... middle of paper... ...Tata ACE and in Segment M and VHC; it has taken new steps to find a place in the market. At the same time, the company presented a unique value proposition to its customers, which allowed them to further benefit and nurture their strengths. The company must focus on its strengths as it grows and diversifies into new segments and geographies. The other important determinant that it must keep in mind, apart from product reliability, is the company's ability to strengthen its support framework. If the company succeeds, it will reach new heights that will take your breath away and not only create a unique customer experience but also produce new revenue streams. As the challenges could be many, Tata Motors seems well placed to achieve its goals, seize all the opportunities and conquer the world..