A few years ago, the Ad Council decided to work with the state attorneys general's office and the National Highway Traffic Safety Administration to create a campaign targeting young adult drivers to express the possible repercussions they could face, while engaging in a seemingly harmless act. The campaign developed public service advertising that will be implemented on television, internet, radio and even social media to further publicize the issue, ultimately getting people to visit their website to learn techniques to help. to get rid of these bold behaviors. AT&T recently launched a campaign and is addressing the issue in several ways, but one form of tactic includes a pledge on its "It Can Wait" website allowing people to pledge to never text or drive, while also holding yourself accountable to a loved one (It can wait.) Documentaries and national television commercials have also been released by AT&T to show how vital and serious this issue is using real stories from those whose lives have been severely edited (It can wait.) Like everyone else You may be familiar with the saying “there’s an app for that.” AT&T actually offers a free mobile app for Android and Blackberry called DriveMode. This app allows users to create an auto-reply message that notifies people who send a text message, call