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  • Essay / Operations Management: McDonald's Competitive Advantage

    Table of ContentsSummary 2Introduction 3About McDonald's 4McDonald's Process 4Operations Management 5Operations Managers 5McDonald's Operational Strategy 5McDonald's Pricing Strategies 6Innovation at McDonald's to Improve Operations and Services 7Management inventory 8Just in time (JIT approach) 9Just in time (JIT) approach at McDonald's 9Advantages and benefits of the JIT approach 10Capacity management 11Capacity strategies 11McDonald's capacity strategy 11Quality management 12Quality management strategies 12Management of McDonald's quality 12Reliability 13Packaging quality 13Interior design 14Quality department capabilities 14Employee training 15Continuous improvement 15Customer satisfaction 16Quality rules of McDonald's. 16Lean Synchronization 17Lean Synchronization at McDonald's 17Limitations 19Conclusion and Suggestions 20Suggestions 20References 21Summary The aim of this project is to find out how operations management contributes to the competitive advantage of McDonald's. In this project, I also discussed the theoretical point of view of inventory, capacity management, Lean synchronization and quality management and their impact on the organization. For this purpose, I selected McDonalds to obtain the necessary data and its analysis. At the end of this project, I learned how operations and management are implemented in the organization, where the company is a leader in the restaurant industry. IntroductionOperations management strategies play a role important in any organization to achieve organizational goals. An organization uses these operational strategies to maintain and control all of its operations...... middle of paper ......d May 11. 2014].Chase, R. and Apte, U. (2007). A history of service operations research: what's the big idea?.Journal of Operations Management, 25(2), pp.375--386.Slack, N., Johnston, R. and Brandon-Jones, A (2011).Essentials of operations management. 1st ed. Harlow, England: Financial Times Prentice Hall. Love, R. and Hoey, J. (1990). Management science improves fast food operations. Interfaces, 20(2), pp.21--29. Vignali, C. (2001). McDonald's: “think global, act local”: the marketing mix. British Food Journal, 103(2), pp.97--111. Coyle, J., Langley, C., Gibson, B., Novack, R. and Bardi, E. (2008). Supply Chain Management: A Logistics Perspective. 8th ed. Cengage Learning, p.366.Charles, Atkinson 2005, Inventory Management Review, accessed 8/5/2014, JSTOR.Mukherjee, P. (2006). Total quality management. 1st ed. New Delhi: Prentice-Hall of India.