Developed in 1968 by theorists Donald Shaw and Max McCombs (McCombs & Guo, 1994), agenda-setting theory is the capacity of the media information to influence the importance of certain topics within public opinion or, fundamentally, to have the ability to tell us what to think about (Littlejohn & Foss, 2011, Shaw and McCombs, 1977). This particular theory works on two levels; the first level determines which overall issues are important and the second establishes the importance of individual parts of those issues (Littlejohn & Foss, 2011). Authors Foss and Littlejohn give an example of the collaboration of these two levels using oil prices. They argue that “the media can tell us that global oil prices are a significant problem, but they also tell us how to understand this development in its impact on American economies” (Littlejohn & Foss, 2011, p 342, Pryor, 1981 ). The first level can be seen in the media telling us that oil prices across the world are important and the second level informs us on how we should understand