IntroductionMobile phones have become an essential part of everyone's life today. They are the fastest and simplest means of communication. Gone are the days when cell phones were considered a luxury item, but it has now become an important part of our lives to connect with friends and family members. (importance-of-mobile-phones-in-today's-life)With the advancement in technology, there is also advancement in mobile phones. Cell phones are converted to Android phones. Android Phones is a smartphone running on Google's open source Android operating system. Android phones come with various advantages, such as the ability to multitask by using and downloading different apps. There are several companies manufacturing Android phones like MOTOROLA, SONY ERICSSON, HTC, SAMSUNG. Dozens and dozens of different Android phones are now available, and every major cell phone carrier in the United States offers Android phones. In this report, we discuss the new Samsung Galaxy S5 launched in 2014. The Samsung S5 builds on the design elements of the S3 and S4, but its high price just doesn't reflect in its cracks, its body is entirely made of plastic. So Android phones are the easiest and fastest way to communicate by downloading various applications. (samsung-galaxy-s5/21907/samsung-galaxy-s5-review-diamond-rough)Situation Analysis• Market Summary - Samsung is at the top of the Android range and has managed to maintain competition with other brands . Samsung Galaxy s5 is the latest Android phone of the year and the best-selling Android phone of the year as well. It has rivals, but no other Android phone has managed to keep up as closely as Samsung. We have already noticed the lines forming on the outside...... middle of paper...... don't let it go, a 2.5 GHz quad core processor, 2 GB of RAM, a 2800 mAh battery (removable), 16/32 GB of memory, one of the most dynamic screens extended to 5.1 inches and adding biometrics. (http://www.gsmarena.com) Success Factors: Today, the one day Samsung Galaxy is considered the latest Android phone for summer and spring. With the improvement in design and its upgradation, Galaxy S4 wins the hearts of many people and has the maximum number of sales. It is the fastest selling Android phone compared to the Galaxy S4 and its sales are much better. In terms of sales targets, Samsung sold more than 10 million S4s in the first month alone. This innovative mobile device provides the power needed for work productivity, secure business protection, and other features that keep us working. (http://www.trustedreviews.com)Marketing strategy:• Mission-