NBCUniversal is one of the world's leading media and entertainment companies. They are at the forefront of developing, producing and marketing entertainment, news and information to global audiences. (Who We Are, 2016, paragraph 1)Say no to plagiarism. Get a custom essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Ownership Card: NBCUniversal Broadcast: NBC Entertainment, NBC News, NBC Olympics, NBC Sports, Telemundo Local Media: Cozi TV, NBC Sports Regional Networks, NBCUniversal Owned TV Channels, TeleXitosCable: Bravo Media, Chiller, Cloo, CNBC, E!Entertainment, Esquire Network, Golf Channel, MSNBC, NBC Sports Network, NBC UNIVERSO, Oxygen Media, Sprout, Syfy, The Weather Channel Company, Universal HD, USA NetworkDigital Companies: Fandango, GolfNow, Hulu, SeesoFilm: Focus Features, Universal Pictures, Universal Pictures Home Entertainment, Universal Pictures InternationalParks: Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios SingaporeTV Studios Productions: Telemundo Studios, Universal Cable Productions, Universal TelevisionInternational: CNBC International, NBCUniversal International TelevisionNBCUniversal is owned by Comcast Corporation, which is the largest media conglomerate in the United States. “NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a leading motion picture company, significant television production operations, a leading television network group, renowned theme parks global and a series of leading Internet-based companies. » (Who We Are, 2016, paragraph 2) NBCUniversal tells stories, presents information and entertainment about the ownership and operations of several different companies, creating a specific focus of ownership on their company. This translates to TV shows, movies, and even information about celebrities like Kim Kardashian. This focus has given the company many opportunities. As of March 31, 2016, NBC Sports Group has earned 28 Sports Emmy Award nominations. These nominations included 10 nominations for its coverage of the NFL, five for its coverage of the Triple Crown of horse racing and three for its first season of NASCAR coverage. (Newsroom, 2016, paragraph 1)This award-nominated company uses horizontal integration quite often, in order to achieve better profits, which it has done perfectly. In 1996, NBCUniversal merged with Microsoft to create MSNBC. This broadcast took place in the United States as well as Europe, Canada, Africa and the Middle East. This technology company and this media company wanted to merge for a specific reason. "There's going to be a sort of marriage between television and computers, and this is the logical time to do it." (Rosenbaum, 1996) (Garber, 2012, p.1) In the weeks leading up to MSNBC's launch, slogans such as "NBC News and Microsoft will revolutionize the way you receive news." Although the show is basically the same as any other news channel, it attracted more viewers due to their specific fusion meaning. More viewers meant more money, which meant more profits for these two companies. The merger between NBCUniversal and Microsoft is an example not only of horizontal integration, but also of synergy. They started again in 2013 when NBCUniversal signed a 5-year partnership with Legendary Entertainment. This partnership includes a production, co-financing and.