shows broadcast on television. According to Tom Robinson's article, Older Adults of Offensive Senor Stereotypes in Magazine Advertisements: Results of AQ Method Analysis, he states that "they can lead people to think that the older population is less worthy than other groups or that 'They wouldn't enjoy the company. of an elderly person. (these are stereotypes). What he is saying is that due to ageism stereotypes in the media, the younger population is becoming less and less tolerable towards the older adult population. A quote from Palmore used in the same Robinsons article states: "Negative stereotypes of older people are the foundations of ageism which involves prejudice and discrimination against older people.” (1990.