The price of secondary education is rising faster than the price of car insurance. Yet secondary education is almost essential in the United States for success. Yes, there are hundreds of people in the United States who have succeeded without a college degree, but these are outliers. Students should choose not to go to college based on outliers, but rather based on the fact that thousands of people have succeeded because of their college degrees. It's more important than ever to know what makes a college great if students are going to pay hundreds of thousands of dollars over four years.