IntroductionWhen discussing topics related to female entrepreneurship, a global issue that has attracted the interest of researchers and academics emerges: the growing incursion women in the workplace, which on the one hand has reduced their private, family and domestic time, and transformed it into public and productive time, and on the other hand has forced women to construct other identities, to identify with other roles. Specifically, in the case of women entrepreneurs, there are dilemmas and conflicts when it comes to balancing the different roles they must assume as mothers, wives, housewives and managers. How these dilemmas are resolved appears to have a direct impact on the size of women-owned businesses. This chapter presents the results of research that addresses the case of women entrepreneurs in Colombia and documents the way in which they reconciled their families. and the organizational commitments and strategies used for this purpose.1. Conceptual elementsTo conduct this study, the conceptual framework developed by Gibb Dyer (1994) was retained. He develops an entrepreneurial career model based on four dimensions: a. Career choiceThis dimension formulates three factors that influence the decision to become an entrepreneur: - Individual factors, on which certain issues have traditionally been studied such as the need for control, the motivation to succeed, the ability to take risks and tolerance for risk. 'uncertainty. Other researchers find these psychological factors insufficient and have added other categories of analysis such as cognitive processes and social cognition phenomena. Additionally, some gender studies have suggested key differences in the orientations and motivations of men and women. Although...... middle of article...... In: GN Powell (Ed.), Handbook of Gender and Work, Thousand Oaks, California, USA: StageHup, A. & Richardson, P. (1997) Business ownership as an economic option for middle-income educated urban women in Bangladesh. Frontiers of Entrepreneurship. Research. Babson Park. Wellesley, Mass. Romero, M. (1993) El empresariado femenino en España. Economic Riesgo and feminine identity. Doctoral thesis in sociology. Complutense University of Madrid. Sandín, B. (2003) “El estrés: un análisis basado en el papel de los factores sociale”, International Journal of Clinical and Health Psychology. 3 (001), 141 – 157Stevenson, HH (1987) “General Management and Entrepreneurship”, working paper, Harvard University. Vega, G. (2006) Familia y Empresa. In: Marchant, L. (ed.) Actualizaciones para el Management y el Desarrollo Organizacional. University of Viña del Mar, Chile