Learning more about how information is provided to an individual can change someone's opinion on a particular idea or product has me fascinated. I've been thinking about how this relates to my daily life and how individuals form their own personal opinions based on what they know in advance or how they identify with something. thing. For example, in the subsection The Blind Leading the Blind, Gladwell explains that when performing a taste test for competitors in the soft drink industry, the problem may not even be the taste of the product. A consumer might simply not be interested in how a product is presented to them. By relating it to how I perceive the opinions of others in the real world, I discovered a new way of understanding how an opinion is likely to change based on how information relating to that topic is presented to