Table of ContentsIntroductionCompetitive StageConclusionIntroductionRed Bull joined the market in early 1987, just after an Austrian toothpaste salesman named Dietrich Mateschitz moved to Thailand and came across the “energy tonic” invented by Chaleo. Yoovidhya is said to keep those who drink it awake and focused. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Three years later, Red Bull was introduced to the market in Austria on April 1, 1987, but its necessity was doubtful. Red Bull then recruited its first two international athletes and entered the UK market and created its first international kitesurfing competition in 1999. Red Bull is dominant today with over 43% market share in 2015, still at a climax desired by many people. . Red Bull has dominated in less than 3 years. In 2016, it became the exclusive broadcaster of 6 major music festivals. Red Bull focused on targets aged 18 to 35 where they are usually found (universities, parties, bars, etc.) by offering them free samples. people who have tried it are talking, thus attracting more people to try their product. Red Bull sold a total of 6.8 billion cans, which also accounted for up to 8% across 171 countries in 2018. Country consumption growth included India with +30%, Brazil with +30%. 22% and Eastern Europe with the same percentage as Brazil. Since its introduction to the market in 1987, Red Bull has sold approximately 75 billion cans. The brand value is $9.9 billion. Red Bull behaved in three ways, including publicity stunts, created events, and sponsorships. Publicity stunts such as the Stratos jump and Red Bull Air Force, as well as events like Red Bull Crashed Ice or Red Bull Queen of Bay, aim to attract the attention of fans of this type of sport and to increase awareness of their brand; Additionally, sponsorships of the Electric Daisy Carnival present in Las Vegas and Coachella, which is a great position as all attendees are their target audience. StageRed Bull competitions include products like Monster, Rockstar and Full Throttle which were introduced by the United States. introduces completion into the segment price perspective. Monster is trying to copy Red Bull with similar taste and ingredients, also targeting men aged 18-25. The main advantage of Monster over Red Bull is that Monster is available in 16 oz. cans while Red Bull only comes in 8.3 oz. cans, Monster therefore sells a larger quantity for the same price. Rockstar also a competitor to Red Bull offers different flavors and targets young customers who want to be "wild and crazy". They are said to contain 70% real fruit and 100% energy. it was also where the first to use the 16 ounce size, which caused everyone else to follow except for Red Bull, still using the 8.3 ounce cans. Full Throttle owned by Coca Cola is marketed as a rebel drink with a size of 8 ounces. and 16 oz. It contains a lot of caffeine and taurine like Red Bull. Although Red Bull competitions are similar to it and have a presence in the market, no other energy drink could compete with Red Bull's 90% market share in 100 countries around the world. Keep in mind: this is just a sample. Get a custom paper now from our expert writers.Get a custom essayConclusionUsing social media in artistic videos and images visually..