Throughout history there have been many statements about what is beautiful and what is not on the face and the body. The American idea of ​​beauty in the past has changed repeatedly, from the fragility of the lady steel engraver to the voluptuousness of the Greek slave. Ideal beauty in America is not that different from ideal beauty in cultures around the world and follows many traditions practiced throughout history. The pervasiveness of advertising and technology is seen as the problem contributing to the ideal woman phenomenon, but I believe history and trends play a larger role. Throughout history, many researchers have had ideas about what makes a person beautiful and what causes it. be unattractive. Plato, a famous philosopher, claimed that a golden-proportioned face is what makes a person beautiful. “The width of the ideal face would be two-thirds of its length and the nose would not be longer than the distance between the eyes” (Espejo 24). These are just a few elements that make up golden proportions. Researchers claim that average is what makes a person beautiful (Espejo 24). However, according to experimental psychologist Lisa DeBruine, "when it comes to certain key features, such as large eyes and small chins in women, it may be best to be significantly out of average" (quoted in Espejo 24). Big eyes and small chins are feminine traits. How masculine or feminine a face is can determine how attractive a person is. Some researchers have decided that beauty doesn't really depend on what's on your face, but that beauty can be determined by the little things you do. According to Edward Morrison, a person's beauty determines their attractiveness. Doing things like blinking, nodding, and tilting the h...... middle of paper ......f, 1983. Print.Bordo, Susan. Unbearable weight: feminism, Western culture and the body. London: University of California Press, 1959. Print. Brown, Ina. Understand other cultures. New Jersey: Prentice-Hall, 1963. Print.Espejo, Novel, ed. Beauty culture: opposing points of view. Detroit: Christine Nasso, 2010. Print. Mao, John. “Foot fixation: beauty and culture”. Internet Journal of Biological Anthropology. 1.2. (2008): no. page. Academic research completed. Internet. December 8, 2011.Verrill, Alpheus. Strange Customs, Manners, and Beliefs: A remarkable account of curious beliefs and strange superstitions, strange ways of life, and astonishing customs and manners of many peoples and tribes across the Earth. New York: Library Books, 1946. Print.Wolf, Naomi. The myth of beauty: how images of beauty are used against women. New York: William Morrow and Company, 1991. Print