Chapter 1: IntroductionJeff Bezos founded Amazon.com in 1994. This period is known for the rapid creation of thousands of companies with Internet-centric business models. These activities were extremely risky and fell within a new, unproven field of activity. Investors were reluctant to part with their money and most companies went bankrupt almost immediately. Some companies have been successful and made huge profits. Amazon.com was one of them. With so many companies entering and exiting almost immediately, Amazon stood out among the crowd. Much of the company's success can be attributed to its founder, Jeff Bezos. Jeff Bezos was born in 1964 in Albuquerque, New Mexico. He graduated from Princeton University in 1986 with a Bachelor of Science degree in engineering. Bezos spent the next few years working on Wall Street in the IT field. Bezos is also reportedly developing a computer system for an international trading company, Fitel. His last job was at a hedge fund in New York. While working here, Jeff Bezos first discovered the existence of...