The findings of Gonzales, Hancocks, and Pennebakers can be applied to the field of environmental communication under many conditions. When looking at the types of media people consume, it becomes clear who they surround themselves with as to what matters to them. The language used by the media regarding environmental issues has a great effect on viewers. Environmental communication specialists can use LSM algorithms to determine how people communicate about the environment and which words provoke emotions. This can then help them determine useful words and phrases when communicating environmental issues to a group of people.