Since the product is considered to have premium quality, the premium price acts as a status symbol. High-end customers value the quality of a product based on quality, style and design, not price. However, products sold online have been discounted in a bid to attract more customers. Promotional strategies used to market the product include experimental marketing through the use of controversial advertisements (Cozens, 2003). Additionally, the products are featured in major fashion magazines that target the rich and high social classes. Internet and television are also important advertising channels for products, besides international customers and