Introduction: I chose to write about innovation stories because there are many interesting and successful stories that we can learn from and see how owners from this story may have suffered. , and they achieved these successes. I will write about the companies Starbucks, Apple, and Samsung “because they allow customers to experience many new types of products and services that were not presented before (Herring, 2011). We must know that these successes did not come born in a vacuum, and behind every great success, there are many events, difficulties and problems that these people faced to achieve this success. Every success story results from difficulties and disappointments in the beginning, stumbling and falling into difficulties and a drastic change of direction is the beginning of the road to success and excellence, wealth and fame (Crawford, 2013). Starbucks and Apple: There is a common factor between these two companies and this factor is that both these companies have started to be creative and introduce new products to the customers. not found before, but this creativity stopped for a while and then found creativity again (Herring, 2011). Apple stopped to innovate and produce new products and submit them to the market after the CEO, Steve Jobs, left the company in 1987 where he stayed away from the company for 10 years, causing the company to lose company its capacity for innovation and creativity (Herring, 2011). The challenge that Steve Jobs will face is how to restore business through innovation and restore a culture of innovation in the production of new goods and this culture is about combining the ideas and technology that Steve Jobs described as "gravitational force" to create...... middle of paper ......y wants to convert iPhone and iPad users are loyal to Apple for using the company's smartphones into spending huge amounts of money on marketing upcoming mobile devices, including the Galaxy S4 (Reuters, 2013). technology never seen in the world before. For example, controlling a person's video by moving their eyes (Reuters, 2013). Samsung estimated that its annual smartphone operating profit increased 53% to $7.7 billion, becoming the world's largest technology company by profit (Reuters, 2013). .References: Herring, S (2011). Driving innovation through learning. Crawford, A (2013). Why the best success stories often start with failure.Reuters, T (2013). Samsung success story: more about marketing than innovation.