Core Competencies of NikeNike Inc. is a global powerhouse in the athletic apparel and footwear industry, known for its innovative products and iconic brand. The company's success can be attributed to its core competencies, namely the unique capabilities and resources that set it apart from its competitors. This essay will explore the core competencies of Nike Inc, including its history, development, and resolution of debates surrounding these competencies. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Nike's core competencies date back to its founding in 1964 by Bill Bowerman and Phil Knight. The company first operated as a distributor for a Japanese shoe manufacturer before launching its own line of athletic shoes in 1971. Nike's emphasis on innovation and design quickly set it apart from other brands industry, leading to rapid growth and success. One of Nike's core competencies is its strong branding and marketing prowess. The company has built a powerful brand synonymous with athleticism, performance and innovation. Nike's iconic swoosh logo and "Just Do It" slogan have become global symbols of excellence in sport. The company's marketing campaigns featuring high-profile athletes and celebrities have helped solidify its position as an industry leader. Another key competency of Nike is its commitment to innovation and technology. The company invests heavily in research and development to create cutting-edge products that push the boundaries of sports performance. Nike's Air Max technology, Flyknit material and VaporMax cushioning are just a few examples of its innovative product offerings. Nike's supply chain management and global presence are also key skills that have contributed to its success. The company has an extensive network of suppliers and manufacturers around the world, enabling it to respond quickly to changing market demands and deliver its products to its customers in a timely manner. Despite its many strengths, Nike has faced criticism and controversy over the years, particularly regarding its labor practices and environmental impact. The company has worked to address these issues through initiatives such as the Sustainable Business and Innovation Lab and the Nike Better World program. One of the ways Nike has leveraged its core competencies is through strategic partnerships and collaborations. For example, Nike has partnered with technology companies like Apple to create innovative products such as the Nike+ running app, which tracks athletes' performance metrics. These partnerships have helped Nike stay on the cutting edge of technology and attract new customers. Additionally, Nike's commitment to social responsibility and sustainability has become a core competency in its own right. The company has implemented initiatives such as the Reuse-A-Shoe program, which recycles old athletic shoes into new materials for athletic surfaces. Nike's focus on sustainability not only aligns with consumer values, but also helps reduce its environmental impact and enhance its reputation as a socially responsible company. Academic research supports the idea that companies like Nike can benefit from identifying and leveraging their core competencies. A study by Prahalad and Hamel (1990) found that companies with strong.