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  • Essay / Mentoring Those Freelancers: Let's Talk Webinars

    If you've reached an advanced level in your freelance career, there's a good chance you'll be wooed by mentoring. You have a steady income and a voice of authority, the ground beneath your feet is solid, and you think it would be nice to share your experience with others and maybe earn a penny or two in the process. So you decide to start mentoring. There are many ways to achieve this. You can take beginners under your wing and start coaching them. Or you can write an e-book or set up an online course. Another popular option is to host webinars. I have attended many webinars. At first, I joined as many as possible. However, my enthusiasm quickly waned. These days, I rarely attend a webinar. When I get an invite, I think no, not twice, not 3 times, but at least 10 times before I join. The reason behind this is very simple. Many webinars are not worth my time. Yours too. Uninformative, boring, bland or irritating – they don't deliver what was promised. Coming across a good webinar is like seeing a double rainbow: it happens very rarely. In this article, I'll give you some tips that will help you improve your webinars and avoid the main pitfalls related to hosting them. Because the love of money is the root of all evil. Well, that's not the case. However, the attitude towards it is. It's no secret: many independent mentors make money from this activity. They are not interested in charity. They want to make money and have the right to do so. There is nothing wrong with monetizing your mentoring activities. However, this approach often gets out of hand and free webinars fall victim to this. The majority of problems with webinars are due to them being treated purely as a promotional tool. Yes, in most cases they are used to promote your services. The hosts are starting to lighten up ... middle of paper ... Yes, the webinar audience won't see you moving the pen anxiously. However, the barriers of web space will not spare you certain pitfalls. You can still have boring slides, squeaky voice acting, and poor narration. So, practice, my dear, practice. • Test. Before going live, test your webinar with a limited audience who can provide feedback. You may have forgotten something or done something completely wrong. The public is more likely to notice. Give the talk, listen to the praise and criticism, and adjust your webinar accordingly. Webinars can be a great tool to build your authority and promote your services. Unfortunately, they often end up being bad crossbreeds of long commercials and boring lectures. If you follow these steps, I can guarantee you: your webinar will be better than at least half of the free webinars offered today. As always, I leave you with a few…