Interpersonal communication is described by Schiavo as a multifaceted influenced concept. With culture, community and literacy at the forefront of considerations, these are the means that influence the information perceived (Schiavo, 2007). The perception of information can be modified by technology-mediated communication. The article I chose to review was designed to examine direct-to-consumer television advertisements for prescription drugs during the year 2001. The public spends many hours watching television and is easily influenced by numerous advertisements. Many drug advertisements aim to create health impact and diagnosis-specific awareness. The current direction of health communication is one of empowerment of patients' rights (Schiavo, 2007). I chose to review an article from the Journal of Health Communication. The Journal of Health Communication reports studies on qualitative and quantitative values ​​for academics and professionals. It is designed to give concise and ethical critiques of academic research (Scott C. Ratzan). Additionally, the Journal of Health Communication focuses on promoting the vital life of the individual and the good health of the people of the world with the presentation of research aimed at better health (Scott C. Ratzan). I chose to review an article that focused on the growing volume of prescription drug advertising to consumers because it has grown significantly over the past few decades. It has been reported that drug advertisements have seen a significant increase in the amount spent on advertising, from $47 million in 1990 to nearly $2.5 billion in 2000 (Frank, Berndt, Donohue, Epstein, & Rosenthal , 2002; M... ... middle of article ...... are necessary to design a study for the benefit of the individual as well as the masses and finally report with a sense of ethics and Objectivity. Works Cited Baylor-Henry, N. (1998). Industry Guide, Broadcast Consumer Advertising (2003, from http://www.fda.gov/bbs/topics/NEWS/, August 2). 1999 from the United States Food and Drug Administration. Kaphingst, KA (2004). ,.Office, UA (2002). FDA oversight of direct-to-consumer advertising has limitations. (GAO-3-177). Washington, DC Strove, N.M. (2004). Statement from Nancy M. Ostrove, Ph.D., Deputy Director, Division of Medicines. Schiavo, R. (2007). Health communication; From theory to practice. San Francisco: Jossey-Bass.