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  • Essay / Brand Loyalty Essay - 574

    1. Lau, Geok Theng and Sook Han Lee. “Consumer Trust in a Brand and the Link to Brand Loyalty.” Journal of Market-Oriented Management 4.4 (1999): 341-370.2. Krishnamurthi, Lakshman and Sethuraman P. Raj. “An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity.” Marketing Science 10.2 (1991): 172-183.3. Chaudhuri, Arjun and Morris B. Holbrook. “The chain of effects from trust and brand impact to brand performance: the role of brand loyalty.” The Journal of Marketing (2001): 81-93.4. Bloemer, José M. and Hans DP Kasper. “The complex relationship between consumer satisfaction and brand loyalty.” Journal of Economic Psychology 16.2 (1995): 311-329.5. Tucker, William T. “The Development of Brand Loyalty.” Journal of Marketing Research (1964): 32-35.6. Delgado-Ballester, Elena and José Luis Munuera-Alemán. “Brand Trust in the Context of Consumer Loyalty.” European Journal of Marketing 35.11/12 (2001): 1238-12587. Gommans, Marcel, Krish S. Krishnan, and Katrin B. Scheffold. "From brand loyalty to ...