Table of ContentsIntroductionMethodConclusionIntroductionHave you ever wondered why you see brands everywhere, or why brands can easily impact a person's coalition with public services and the origins? Authors René Karens; Jasper Eshuis; Erik‐Hans Klijn and Joris Voets have written an article on the impact of public branding and study the effect of using the EU brand on trust in politicians. They wanted to test the hypothesis that adding European branding elements to policies positively affects trust in those policies. The experiment was tested with several international economics students in Belgium, the Netherlands and Poland. The results showed some evidence of the effectiveness of branding for public policy. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayMethodAfter testing the effects on EU brands, an experimental method was used for the research to find out more on public branding used as a governance strategy According to Eshuis and Klijin, a brand could be defined as “a symbolic construct consisting of a name, a term, a sign, a symbol or 'a drawing, or combination thereof, deliberately created to identify a phenomenon and differentiate it from similar phenomena by adding a particular meaning to it' (2012, 19). This tells us that brands are invested in the importance of names, symbols and signs and how they can relate them to consumers. Is public branding a deliberate governance strategy aimed at influencing citizen perceptions? The government uses branding as a means of communicating with citizens, the ultimate goal is to form some kind of close bond, so that advertising that could interest and interest the public is a beneficiary of behaviors such as voting or the city's brand image. Brands influence trust by providing assurance on quality. Having a brand also has benefits such as trustworthiness and credibility. As trust in government is the dependent variable when applied to the public domain, it can increase trust in these policies by reshaping perceptions. Although it is argued that brands hold the power to reach consumers or voters, they have limits, whether public or private. To test the hypothesis, the dependent variable, trust in politics, consists of several dimensions (adapted from McKnight, Choudhury and Kacmar [40]; Grimmelikhuijsen and Meijer [24]). These dimensions have distinct indicators and values ​​to measure. In the data, the politician showed a genuine interest in the well-being of citizens and developed a policy according to which companies respect their commitments. The independent variable adds cues to policies to trigger citizens' perceptions and association, and for the hypothesis to be confirmed, the EU brand element must trigger an information cue that affects trust in policies. EU policies. To determine whether the experimental treatment affects trust in politics, two different policies were measured, a multivariate analysis of variance, which allowed the evaluation of experimental effects on several dependent variables, was applied, and analysis of variance applied to the two dependent variables. MANOVA was performed before the ANOVA to avoid a type 1 error in the latter. A Pillai test was applied to test the.