Recently, McDonald's golden arches have been tarnished due to food safety scandals in China and some labor problems in America. As a result, the company's stock price has lagged due to weak sales growth. For the company to restore the Golden Arches, it must strategize to chart a new course. As is evident, there is a growing demand for good food grown by sustainable, fair trade and cruelty-free producers. In line with Agenda 2020, however, McDonalds has been at the forefront in ensuring that it addresses issues it has previously faced by working with NGOs and other business partners who value sustainability and forms of food production green. The objectives that McDonalds has set for themselves are, however, open to different forms of interpretation and this is why it is necessary for them to formulate objectives which are not subject to interpretation. Some of the recommendations that the company should consider may include: Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get Original Essay Buy all seafood that would be sold in its outlets from eco-friendly suppliers. McDonalds already has procedures in place to follow when sourcing ingredients. When it comes to providing good food, McDonald's should purchase its palm oil, coffee, and fiber from certified, sustainably sourced suppliers. In terms of mitigating the impacts of food scandals in China, McDonald's should emphasize partnerships with other certified companies, which source clean ingredients and are transparent in themselves. According to Christopher (56), food should be locally produced, hormone-free, grass-fed and organic. McDonalds should also be able to partner with other companies in the fast food industry to offer or create a global cycle. Present sustainable beef so that the value of the beef developed is environmentally friendly, economically viable and socially responsible (Eric, 34). Keep in mind: this is just a sample. Get a personalized document from our expert writers now. Get Custom Paper Essay Regarding environmental, animal welfare and socio-economic factors, by partnering with non-governmental organizations, McDonald's can better address the issues of climate change, fresh water conservation , wildlife habitats, land conversion and use of appropriate pharmaceuticals to maintain animal welfare and health care.