It is memorable because of the simplicity of the name and its direct link to the composition of the hamburger. Since the name of this burger is so generic, it would be difficult to legally protect it. If a different name had been chosen, if it was a made-up word, it would be much easier to make it exclusive to the Wendy's brand. The Black Bean Burger stands out on the Wendy's menu and in the fast food burger world because few products have similarities. I think this could be the start of more vegan and vegetarian options at Wendy's if the test launch is