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  • Essay / The Australian media industry: the decline of...

    Over the past twenty years, the Australian newspaper industry has changed significantly, while remaining one of the country's unique cultural industries . According to Roy Morgan Research (2015), newspapers continue to exert great influence as they reach 12.3 million of Australia's 23.8 million residents each week (Australian Bureau of Statistics 2015). One of the driving forces behind the changing journalistic landscape is media “convergence”: the breakdown of distinctions between media systems, content and commerce (Cunningham & Turnbull 2014). This essay will demonstrate that over the past twenty years the Australian newspaper industry has been in decline, primarily because advertising revenues have declined as technological advances supplanted print. For example, News Limited argues that the marketplace of ideas does not require independent regulation since audiences are already rational and capable of recognizing the truth (Flew & Swift 2013). On the contrary, the Independent Inquiry into Media Regulation found that the public is often misled by the press as media moguls promote their own monetary, political and religious agendas (Flew & Swift 2013). For these reasons, it is necessary that an independent regulatory body, funded by government, be established. My view is that current changes in newspaper policies and technologies will result in a future where the industry is regulated by new, more independent regulators. and applied by government policies that take into account the complete digitization of newspapers. Finally, if the press is to recover from its demise, it will be necessary for journalists to adopt more creative, narrative-driven nonfiction writing styles. This is how, over the past twenty years, the Australian print media has degenerated. So, in an attempt to save the industry, newspapers of the future will be regulated by new authorities, fully digitized and written in more creative language.