People experience cognitive dissonance at varying levels on a daily basis. Think about how many times you have felt conflicted about a choice or situation in your life. Some choices or events weigh heavily on our consciousness because of the importance of the decision that must be made, while others may be less significant. Think about an addiction you might have, such as tobacco or chocolate candy. I love chocolate candy, but I experience cognitive dissonance when faced with the choice of eating chocolate and experiencing the delicious taste of it for five seconds, but also the fact that I'm going to gain weight because chocolate is very unhealthy for me. Likewise, I may be addicted to tobacco and face cognitive dissonance when faced with the choice of smoking a cigarette and momentarily satisfying that urge, but also the fact that this is extremely dangerous for my health and that of people with it. who I smoke. Eating a piece of chocolate is not as bad as smoking a cigarette, and it is obvious that the importance of dissonance varies from decision to decision. Regardless of its level of significance, we find that cognitive dissonance is a commonality that every person faces quite frequently. It is Leon Festinger's cognitive dissonance theory that explains why and how one can reduce cognitive dissonance in all aspects of one's life, in association with different levels and numbers of dissonant cognitions. Description of the theory Leon Festinger's cognitive dissonance theory is perhaps one of the most famous theories in the field of social science. According to Festinger, “dissonance occurs when one cognitive element is inconsistent with another cognitive element” (Sereno, 2014, chapter 7, ...... middle of article ...... theory of Native Dissonance highlights an experiment that Festinger uses his research to evaluate why cognitive dissonance exists and how we can reduce it. The theory has real-world applicability, which is instrumental in its success even in realizing it. As we have seen, Nancy's scenario showed that cognitive dissonance can occur in a much bigger way than the trivial decisions we make every day. She is the epitome of someone who is. faced with cognitive dissonance in the workplace Festinger's theory gives readers ways to reduce such dissonance, while offering an explanation for why and how it occurs. has been proven to be extremely valuable for individuals who experience cognitive dissonance on a daily basis. base.