3. The role of sales promotionThe world of entrepreneurship today is a place of competition. The company or organization with the best competition or the most competitive organization survives in the global market. A business without a competitive advantage over its competitors is likely to collapse. Many organizations rely on marketing activities such as sales promotion to increase sales and capture greater market share. Producers may end up spending a lot of money on personal sales and advertising their products, but it may not work. Offering incentives in an effort to attract customers is what you need to do to attract customers to your business (OmeSteps Presents National Summer Sales Promotion, 2011). Sales promotion helps accelerate sales in the most competitive markets, thereby increasing profits. Sales increase by offering discounts on new products and even discounted deals (Demand and media, Inc 2011). Sales promotion also aims to introduce new products by attracting the attention of consumers who have the potential to purchase. This could be achieved by offering free samples to customers. Demonstrating the particularities and characteristics of the product or service can also work. Scratch and Win offers can also attract potential customers. In the event of a change in preference, taste or rather fashion on the market, sales promotion allows traders to quickly sell off available stocks. Another role is to stabilize the sales volume by maintaining the company's market share. Customers can get all the important information regarding different products, their features and quality through sales promotion. Sales promotion also helps to raise people's living standards...... middle of paper ......3_role-sales-promotion.htmlEPomos Promotional products; ePromos and Constant Contact announce a strategic partnership agreement. (2011, April). Marketing Weekly News, 1299. Retrieved; May 31, 2011, from ABI/INFORM Global. (Document ID: 2313058201).Investment brokerage firms; Gioia joins Scottrade to lead brand and marketing communications. (2011, June). Marketing Weekly News, 642. Retrieved May 31, 2011 from ABI/INFORM Global. (Document ID: 2358169911).Kudzu.com; Kudzu.com is giving away free chocolate and $5,000 with the online contest. (2011, April). Marketing Weekly News, 676. Retrieved May 31, 2011 from ABI/INFORM Global. (Document ID: 2313056091).OmeSteps presents the national summer sale promotion. (2011, May). Professional ServicesClose - Up Recovered; May 31, 2011, from ABI/INFORM Trade & Industry. (document ID: 2357652491).