In today's society, much of the resistance to the search for ecological solutions comes from those who would be forced to radically change their policies and business models. “In general, an environmental problem is politically less difficult to solve if there is a marketable solution,” says Janicke. “On the other hand,” he says, “if a solution to an environmental problem requires intervention in established models of production, consumption or transport, it risks encountering resistance. » Furthermore, ecological modernization states that ecological innovations must meet the following three qualifications to be successful: First, the solution they propose must address a problem that affects the global level. Second, it must promote global industrial growth, which will increase demand for additional environmental innovations. Third, the solution requires political and/or societal support, and preferably both. When a solution meets these three criteria, it can be successfully commercialized. Land art has built an experience; works of land art had to be walked through to be truly appreciated. For example, Robert Smithson's Broken Circle Spiral Hill [see Figure 2.4] was constructed to follow a certain path connecting the hill to the circle. From the top of the Hill, one could take the path to view the Circle and vice versa, thus exploring the picturesque quality of the viewer's time. The piece appears completely different depending on the season in which it is viewed. Finally, looking at the erosion of Spiral Hill, one is aware of entropic geologic time. As Smithson said: “The gardens of history are replaced by the sites of time. » FIGURE 2.4. ALWAYS STARTING FROM INNOVATION: BROKEN CIRCLE/SPIRAL HILL (I...... middle of paper ...... it would change industrial society to the point of making it unrecognizable. " In other words, without the support of cultural movements, the actual production of Mass ecological innovation has stopped Amid the decline of cultural influences, "ecological modernization" has emerged. Ecological modernization is a way of thinking that integrates technology and. innovation in environmental policies, similar to “eco-efficient innovation” which uses environmentally friendly technologies to improve the productivity of a product. Two of the main forces driving ecological modernization are: “The role of. “smart” government regulation [and] increasing business risks for polluters in the context of multi-level environmental governance can be simplified to the fact that for change to occur on such a large scale, the. legislative body of government must be involved..