-
Essay / Corporate Social Responsibility Project: Mercedes Benz
Corporate Social Responsibility ProjectMercedes-Benz is one of the leading automobile manufacturers across the world. Even though they are the best at what they do, they don't focus all their attention solely on automobiles, they excel in CSR and involvement in the community at large. They are still helping to develop and educate the world's future children, as well as helping people affected by HIV/AIDS with education, maintaining a stable income, and teaching life skills. This is what sets them apart from the rest. Outline and CSR strategy: Mercedes-Benz is a leading automobile manufacturer. Mercedes-Benz's key areas of CSR are reassessed annually to ensure that the projects they are involved in focus on the real needs of society. The areas they are currently focusing on are: education and HIV/AIDS. CSR activities began with the establishment of its first production plant in South Africa around 60 years ago. Mercedes-Benz's reputation for Corporate Social Investment (CSI) is well known and has evolved over the years to align with government priorities and the King Code by creating an educated, empowered and economically independent community in its entirety. Mercedes-Benz's focus on CSI emphasizes the attitude toward sustainability in our communities. Project partnerships are developed with companies that can add core value to the CSR project with the aim of creating models of practice that can be replicated and can add value to more communities, which in turn will have an impact positive on society. Corporate social investment. Accessed at: http://www.mercedes-benzsa.co.za/sustainable-development/corporate-social-investment (Online) February 15...... middle of document ......e:Triple_Bottom_Line_graphic . jpgImage 1: http://showme.co.za/files/2011/01/mercedes-benz_logo_1.jpgImage 2: http://www.mercedes-benzsa.co.za/uploadedImages/mbsa/Sustainable_Development/CSR/Education/ Projects/St%20Anthonys%20option%202.jpgImage 3: http://www.mercedes-benzsa.co.za/uploadedImages/mbsa/SustainableDevelopment/HIV_Aids/Truckingwellness.jpgImage 4: http://www.mercedes-benzsa. co.za/uploadedImages/mbsa/Sustainable_Development/CSR/HIV_and_Aids/Ekukhanyeni%201.JPGImage 5: http://www.sponsoranangel.org/images/template-images/random/sponsor-a-child-in-africa.jpgImage 6: http://www.sponsoranangel.org/images/template-images/sponsor-a-child-africa-african-angels.jpg Image 7: http://www.sacarfan.co.za/wp-content/uploads /2010/10/mbsa-export-1.jpg