CASE STUDY 2 – NYSEG CSR PROGRAMThe NYSEG case touches on a complex subject: that of the management of a company directly deciding and providing policies that redistribute wealth of the company's shareholders into the hands of other shareholders. In this case, NYSEG's Project Share is essentially a form of welfare in which NYSEG takes company resources and profits and reallocates them to customers who are poor or have serious debt problems. What's surprisingly unusual about this program, in my opinion, is the extent to which it gets involved in its clients' lives. Clients identified for Project Share can receive financial counseling, substance abuse help, and help connecting with other social services. The main question posed by this mission is whether NYSEG's Project Share is both altruistic and good for business. I believe it does…to a certain extent. In the following paragraphs, I will explain my position, as well as what I think the positions of Milton Friedman and John Boatright would be based on their assigned reading of their views regarding corporate social responsibility. As I just mentioned, I believe that to a certain extent, Project Share is both altruistic and profitable, but this vision is based on a perception of the commercial value of social awareness and community image which is difficult to quantify precisely. It is also comparable to other sectors and other business models. Project Share is undoubtedly helpful to the many customers who benefit from it, and the attributed article states that "NYSEG's level of bad debt is 20% lower than that of the average U.S. utility company." He also highlights that Project Share management costs represent a liability as a source of employee satisfaction. Research in organizational behavior. Retrieved May 16, 2014, from https://www.uic.edu/labs/skitka/public_html/CorpSR.pdfMcElhaney K. (2009, Spring) A Strategic Approach to Corporate Social Responsibility. Executive Forum. Retrieved May 16, 2014 from http://responsiblebusiness.haas.berkeley.edu/documents/Strategic%20CSR%20(Leader%20to%20Leader,%20McElhaney).pdfSchnietz K., Epstein, M. (2004) Does Corporate La Does social responsibility pay off? Graziadio Business Review. Retrieved May 18, 2014, from http://gbr.pepperdine.edu/2010/08/does-corporate-social-responsibility-pay-off/Johnson, B. (June 23, 2013) Big U.S. Advertisers Boost Spending in 2012 Slim 2.8% with a boost of technology. The age of advertising. Retrieved May 18, 2014 from http://adage.com/article/news/big-us-advertisers-boost-2012-sending-slim-2-8/242761/