Over the years, great changes have taken place in the economy of a country, its society , its cultural values ​​and the daily life of human beings. These changes have also had a direct impact on the food industry, which has emerged as forms of investment locally and internationally (Wang. L.2014). There has been an immense increase in the number of these food businesses, also known as catering businesses. . It was found that this catering activity has results equal to those of the tourist activity, which tells us the importance of this activity. Speaking of the hotel industry, catering has a clear advantage here. Food, drinks, accommodation and travel constitute four major elements of a person's life. It is for these four reasons that catering has enjoyed enormous success in recent years and these four factors have made catering more attractive than ever. (Wang. L. 2014). The main aim of this business is to provide maximum return to your customers by providing them with the highest quality and highest degree of satisfaction, which could eventually help the business gain loyal customers and they would eventually come back to you whenever they would need your products. or services. (Jerry, 2014) (Schreiber 2000).Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get Original EssayDue to the importance of customer satisfaction levels, it has become very important for businesses to know customers not only when they use the service or purchase. a product but even after taking and using all the amenities. It also helps the company understand consumer behavior and companies tend to come up with generalizations and future plans after knowing the customer's behavior after purchase. (Tam, 2000). Although there have been many internal economic changes within the countries, a large number of restaurants like McDonald's are still trying to establish themselves in the country. (Wang, 2014). Although there are still many restaurant chains like Burger King, Pizza Hut, Baskin Robins, Hardees, Subway, and Howdy, they still have a strong hold in the restaurant industry and have continued to increase their market share. (Euromonitor International 2014). Where other roles continue to play in the mind of the consumer, factors such as food quality and services have a significant impact on consumer satisfaction, leading to consumer loyalty. Consumer loyalty and satisfaction are two terms that evolve with a customer and businesses already know this. (Kim, Hertzman and Hwanng, 2010). So, companies continue to try to give their customers as many elements as possible that give them a good perception of the company. Different researches and experiments have been carried out by different organizations to know the service quality, food quality and consumer satisfaction. Research has been carried out on some factors such as the healthcare sector (Yeşilada & Direktör, 2010), automobile repair service sector (Izogo & Ogba, 2015), hotel industry (Dedeoğlu & Demirer, 2015), retail (Anselmsson & Johansson, 2014; Omar, Shaharudin, Jusoff and Ali, 2011), tourism industry (Debata, Patnaik, Mahapatra and Sree, 2015; Al-Tit and Nakhleh, 2014), industrial gaming (Wu, 2014), telecommunications and mobile telephony. sector (Ahmed et al., 2010; Ali, Rehman, Yilmaz,Nazir and Ali, 2010; Omotayo and Joachim, 2008), public transport (Kumar, 2012), the banking sector (Malik, 2012) and hair care services (Jeon, Dant and Gleiberman, 2014), as well as the food industry (Marinelli, Simeone and Scarpato, 2015; Kafetzopoulos, Gotzamani and Psomas, 2014; From this research, clear insights emerged about how consumer loyalty and satisfaction are closely related to each other. However, there is still a need to pay more attention to discovering the different factors that play an important role in consumer satisfaction and different organizations still face many challenges in these areas. This research paper is structured into different parts from which we can find out different factors that play an important role in providing better quality of service, better consumer products and hence better level of consumer satisfaction. Different factors are also discussed which talk about strengthening the service quality and product quality, where some surveys are conducted to know the input in order to give the result. The results will give us a perfect idea of ​​controlling consumer loyalty at the end of the service process. One of the other two factors that go hand in hand with food quality in a catering business are pricing and the physical environment. The past, present and future performance of a brand totally depends on what the consumer thinks about its products, what its image was in the past and its ability to satisfy their needs and wants. (Olivier, 1999). It is said that if a consumer returns to your restaurant, it means that you have been able to fully satisfy them (Dube et al. 1994). It is also said that consumer satisfaction is the major factor that decides that the best quality has been served to the customer. customer and they were satisfied with everything. Vavra (1997). Additionally, Homburg and Stock (2004) describe customer satisfaction as the degree to which a product or service meets or exceeds customer expectations. In marketing research, the most commonly studied topic is consumer satisfaction. All marketing-related studies tell us about consumer satisfaction. When we talk about consumer satisfaction, we are talking about two main aspects. First, how the consumer evaluates product quality and service quality. Second, the perception of the person who provided their services to them or the brands that provided their services to them. As we know, in today's market world there is a lot of competition between different brands and the way they provide their services. There is also another aspect that leads to total competition between companies. This aspect is the physical environment, which plays an important role and brands try to get as much feedback as possible in order to stay alert in their market and remain competitive with their products and services. As all these factors lead to a major key point in consumer satisfaction, it ultimately helps consumers experience brand success and increase their performance. If we talk about the food industry, people would like the best quality as well as taste of food, which would increase consumer satisfaction and people would start coming back soon. This would make the brand successful. Food quality is a key factor because restaurants depend on it and the customers who buy that product depend on it.new quality provided (Namkung and Jang (2007)). Different things that play an important role when food is provided are the presentation of the food, the freshness of the food and its perfect taste. Coming to another factor which is the physical environment which plays a major role in consumer satisfaction and is the center of attention after many policies implemented by the government. to provide total purity to your products and show a perfect environment for your customers in restaurants. The environment in which people eat has always been an important factor in determining how they feel about the product they receive and how satisfied they are with it. (Ryu et al. (2012)). While the physical environment plays an important role, the price also helps the brand to have a constructive impact on the consumer's mind. (Béristain and Zorrilla, 2011). Today's restaurants compete on the basis of consumer satisfaction and the loyalty a brand can create among its consumer. It is for this reason that restaurants have started to become very involved in the lives of consumers. And companies are trying to come up with constructive policies to build consumer loyalty to their brand. Much remains to be done in research on price sensitivity and food quality and researchers continue to achieve results in this area (Dapkevicius & Melnikas, 2009). Therefore, researchers' articles are written to achieve the best possible and most effective result. precise output. One of the most important sectors has been the catering sector in recent years. Millions of people visit restaurants daily for their own benefit. People visit restaurants for family gatherings or for their own personal gatherings. It has been observed in recent years that those who visit restaurants with family or for family functions are generally willing to spend the most on restaurants. These are the factors that restaurants should keep in mind when developing their strategies. It is very important to define what things the consumer thinks about or prefers when they want to go to a restaurant. Price, quality, environment, exceptional service from employees and security services are important factors that restaurants must define for their own benefit, because these are factors that the consumer evaluates in his mind before taking a decision. It is very important to shed some light on the variables that consumers perceive in a restaurant. Like a family celebration or an event where people from the same family are together, they will look for the best quality, the best environment, the best employees who will help them and the best security for their safety. While we discuss what consumers will keep in mind, there are also some factors that families going to a gathering will likely ignore, such as high prices, as families would want the best quality and environment, which can be based on any amount. . Unlike ignoring price, some consumers will probably tend to ignore other factors such as safety, employee services and quality, while they will be price sensitive and price will matter a lot to them. While keeping these factors in mind, consumer loyalty still plays an important role. A company would like to retain its old customers rather than new customers to build a positive image. To survive in today's competitive market, you must.