With the ever-increasing size of the advertising industry and mass media, images of ideal bodies can be found everywhere from taxis to billboards. In recent years, it has been observed that female models and actresses have become thinner, taller and younger. Professionals have claimed that these ideal body concepts can have negative effects on people. Several researches have also found evidence to support this point. This essay will examine these factors and explain how the ideal figures promoted by the media and the advertising industry could have a detrimental influence on the public in terms of psychological and health impact. The ideal of a thin body promoted by the media and advertising could impose itself in the minds of women. . This could potentially make women dissatisfied with their bodies and lower their self-esteem. Research conducted by Stanford University (cited in Kelly, n.d.) showed that 75% of women surveyed thought they were overweight when their weight was within the standard range. The study also found that 90% of women responding to the survey misjudged ...