They use the hashtag #nextbigthing on social media such as Twitter and Instagram in order to interact and inform their customers. Additionally, in their new ads for the Samsung Galaxy S6, they mainly show how they differ from Apple iPhones, such as a stylus for writing, mobile banking and payment capabilities, and wireless charging. In most of these advertisements, they show the capabilities that the Galaxy offers and also show the iPhone in the advertisements, showing that they are not able to use these capabilities. In the article “Launch of the Samsung Galaxy S 4G phone… Effective marketing? » It states that their marketing strategy includes: “Pre-launch preparation, launch location/venue, target market relevance, commitment to technology, product tagline, positioning relative to Apple, define unique selling points and make your launch a component. All these aspects come together for the company to create a marketing effect