Table of ContentsIntroductionAdvertising AnalysisAnalysis Based on High Context Culture and Low Context CultureConclusionIntroductionAdvertising is becoming an important role in this modern era. Advertising is a way of promoting the company's products and services. Most large companies create their brand image through advertising. In this article I am going to review the Coca Cola advertisement and the name of this advertisement is “Small World Machines”. The theme of this advertisement was “Bringing India and Pakistan closer together”. They used all social platforms like YouTube, Twitter, Facebook, Instagram, Google, Flickr and many more. This advertisement was created in March 2013 to break down barriers between the people of the two countries and create a bond between the inhabitants of these countries. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayAdvertising AnalysisDistributing Happiness Coca Cola is well known for its soft drinks as much as its social campaigns. Around the beginning of 2009, Coca Cola launched “Open Happiness,” a coordinated, global advertising effort. The battle was launched with the aim of expanding the Coca Cola company's soft drink offerings. With the global monetary collapse in mid-2008, the economy retreating over soda deals, the "Open Happiness" battle invited individuals around the world to explore themselves with a Coke and continue to enjoy fundamental joys of life. Today, Open Happiness turned out to be similar to the trademark of Coca Cola. Many subtasks and battles have since been propelled. In March 2013, Coca-Cola set out to remove obstacles and create a simple picture of the association between two countries, India and Pakistan. The “Little World Machines” activity gave rise to ongoing exchanges between individuals in India and Pakistan and demonstrated that what unites us is more grounded than what separates us. The way to connect with each other through machines was simple: in India and Pakistan, individuals could complete a task, such as touching hands, drawing pictures of harmony, love and contentment – ​​together. Plus, towards the end, they can drink a Coca Cola together and share the joy. The battle of the Small World Machines is about discretion, a different kind of tact, of social strategy. This involves separating obstacles and creating simple snapshots of the associations between conflicting individuals. As Stephen Voltz and Fritz Grobe state in their book The Viral Video Manifesto, there are four principles for running an effective social campaign. Coca Cola's SMW advertising meets each of these four rules. Be valid: the battle is unquestionably genuine, the sentiments are genuine and it is a real clash (strained relations between India and Pakistan). Try not to waste my time: the conflict between India and Pakistan is still important today, and the video quickly gets to the heart of the matter. Coca Cola asks Indians and Pakistanis to describe the company's message and sentiment. The video duration of a promotion effort is imperative, as the diagram shows as the duration of the video or audience increment association decreases. Either way, it depends on what type of video content it is. The deeper you dive into the information, the more it gradually becomes entangled. Like many who have pointed out, I have watched the video several times, the message is wonderful and brings tears of joy to the eyes. I think it would have been difficult to reduce the.