The ways through which the customer is contacted are email, telephone, call centers, electronic point of sale, automated processing software complaints, after-sales service, etc. We use SCM to meet the demand. at the right time, with the right quality and at the lowest possible cost. With the right relationship strategy, we can assess requests and ensure we meet the criteria above. [2] Manage the supply chain according to consumer needs: Customer-oriented companies must form a state-of-the-art SCM system. Several areas need to be addressed to achieve a state-of-the-art SCM system. First, we need to find out what element of customer service is important to the customer so we can focus on those elements. We must also establish performance criteria in order to be able to assess the level of customer satisfaction. Another important factor is to decide how many distribution centers a company should have as well as the appropriate location of the distribution centers so that the company can cover its entire customer base. [2]Supply chain overhaul