Mittell does an excellent job explaining the differences between television viewers and television audiences, which are not interchangeable terms. Viewers refer to individuals who watch television, while the concept of television audience refers to the process by which viewers are categorized, measured and sold. Mittell also states that the television audience system is one of the most influential methods of measuring television viewership, also known as the Nielsen report. Because of television's ratings system, Mittell says viewers are dehumanized, reduced to mere numbers. I agree with him on this point. With the rise of social media, accessing shows is easier than ever, allowing more people to become fans. However, social networks have highlighted the flaws in this system. Counting individuals who watch a show via a television box ignores the multitude of other people who might watch the show via a streaming service or social media. Plus, with the ability to record shows on a cable box, tons of people could watch the show after the episode airs. In the current television viewership system, people who choose to watch television over other forms of media are ignored and not considered. As a result, television