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  • Essay / Three Fundamental Legal Questions for Hospital Marketing Programs

    In the advent of the “social media generation,” where all facets of society could access and participate in this platform, business sectors, including hospitals in the United States are turning to social media. to interact and actively engage their customers. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original Essay I agree with the main legal issues presented in the article. First there is the question of patient anonymity. I agree that the presentation of patients and patient testimonials for publicity purposes must maintain strict confidentiality. In the United States, there is a data privacy legislation called HIPPA or the Health Insurance Portability and Accountability Act of 1996. This law contains security provisions to protect medical information, the same as the data privacy law that we have here in the Philippines. Social media and the Internet can disseminate and disseminate information very quickly: with just one click, information is sent to thousands or even millions of social media users. For me it is also important that the patient is formally asked to give consent to appear in any advertising and informed of the confidentiality of such advertising. The second legal issue concerns the validity of the declarations. This is false advertising or the dissemination of advertising information about a hospital or doctor that is far from the truth. False advertising misleads people. The medical profession is considered a profession in which people entrust their lives and physical integrity. Thus, a false statement can corrode the integrity of the hospital or doctor and legal problems could arise later. The third issue is the appropriate allocation of advertising costs to avoid legal implications regarding the Anti-Kickback Statute and the Stark Law. Reading this article was the first time I read about Anti-Kickback Law and Stark Law in the United States. I think these laws should be passed in the Philippines. The Anti-Kickback Statute (AKS) prohibits offering, paying, soliciting, or receiving anything of value to induce or reward referrals. The Stark Law, in contrast, prohibits physicians from referring patients to “designated health care services” payable by Medicare or Medicaid entities. with whom the physician or a member of his immediate family maintains a financial relationship, with some exceptions. These laws will impose sanctions on doctors and hospitals that may violate them. I agree with the article that if a hospital advertises for doctors, then the doctors should pay part of the cost of the advertising to avoid being penalized for receiving a kickback. Hospitals and healthcare are big business and it is entirely appropriate for the government to put in place controls, guidelines and laws to ensure that no patient rights are violated. There is fair play in business. Keep in mind: this is just a sample. custom paper now from our expert writers. Get a Custom Essay Given the vast reach and audience of social media, there is no doubt that hospitals and the healthcare industry use it to advertise. The power of the social media platform cannot be denied as it provides unprecedented access to a large audience and customers. It must be used wisely,..