The seller should only provide 20% of the words spoken during the meeting. And these words should be questions that get the customer talking even more. Every salesperson should practice good listening skills and use these skills as much as possible. After all, it's impossible to ask good questions and learn buyers' true needs without first hearing what the customer wants from a service or what they think about a product line. When presenting a sales pitch, pause often to ask for feedback and read the prospect's body language to make sure they understand the concepts and have the opportunity to agree or disagree with everything the points that were discussed.