Unfortunately, many people do not seem to realize that the images we see on television not only continue to keep women oppressed, but also in a state of inferiority and portrayed as the weaker of the two. sexes. In the video Killing Us Softly 3, Jean Kilbourne defines the media as the main cause of the oppression of women. In her video, Kilbourne explains that in advertisements, women are held to unrealistic beauty standards. Women are expected to look a certain way based on the perfection created by computers. Women are led to believe that they are only as good as their looks. They are also led to believe that being a sex symbol is the only way to succeed. There are images where women are depicted in victim roles, they are also depicted as sexual people.