What really attracts the consumer in the advertisement is the product, the way the provocative woman has her chest exposed or the way the muscular man shows off his built body wearing pants that barely cover his body. penis? These advertisements misrepresent men and women. In the two magazines, I found "Rolling Stone" and "Vogue", the man and woman show off their bodies, their breasts, etc. Many of these advertisements sell pornography, sex; they sell computer-edited bodies to young people who want to have bodies like this, but which often can be unhealthy. Does sex sell? Do people really buy products because of the product or because of the sexual images that come to mind? Are the public aware of the tactics they use in advertisements to sell products? And the real question is, are they buying, even though they know and are aware of it? These are questions we ask ourselves when we think about advertising and how it objectifies women and men. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay These magazines target young people. Vogue magazine talks about fashion and trends that many young people follow to dress fashionably, and Rolling Stone magazine is a very famous magazine where you will find the trendiest artists. These magazines attract the attention of young people and the first thing they see is the cover. The cover in this case the woman can attract both men and women. Men would be attracted to Rolling Stone magazine because the woman is half naked, showing her chest and you can see the man holding the woman's chest, like some kind of pornography and, beyond that, showing power that a man has over a woman. As for Vogue magazine, women and men would be equally captivated by the cover. Women would be captivated as the man shows off his muscular body, half naked almost revealing his penis. Today, advertisers use gender and sex to sell products to people that, in many cases, are unrealistic for consumers. According to Jean Kilbourn “Advertising is a $200 billion-plus-a-year industry. We are each exposed to over 3,000 advertisements per day. Yet most of us believe that we are not influenced by advertising. Advertisements sell and discuss more than products. They sell values, images and concepts of success and worth, love and sexuality, popularity and normality. They tell us who we are and who we should be. Sometimes they sell addictions. “Men are depicted as sexual objects, displaying their muscular bodies. Men are also described as definitive and overwhelming figures (Das, M. 2000). Men in America, as well as places like India and all over the world, are widespread in commerce. Scholars demonstrate that sexual assault and violence is a widespread problem, which may be linked to advertisements and the way men are portrayed (Stankiewicz, Julie M 2008), as men generally appear as the dominant individual in the advertisement. Particularly when the ad shows both a man and a woman, the man is usually holding the woman in a sexual manner. This demonstrates that the man is in control of the woman and is allowed to touch her when he needs to. Women are also depicted as sexual objects. As Kilbourne (1999) indicates, the sexual exploitation of women, once limited to entertainment.?