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  • Essay / Business Analysis: The Case of 7-Eleven Inc. - 2006

    7-Eleven Inc. is one of the leading chains in the convenience store and retail industry. 7-Eleven was founded in 1927 in Dallas, Texas. It is the largest mover in the world and has grown faster than any convenience store. It also has many stores with gas stations whose prices are cheaper than competitors. (http://mbacase.blogspot.com) The name 7-Eleven came about in 1946 because the stores were open from 7 a.m. to 11 p.m. 7-Eleven has changed significantly after it started offering service to its customers 24 hours a day, seven days a week. It has now become the one-stop shop where customers can get their products quickly. (http://franchise.7-eleven.com) It operates and franchises convenience stores around the world. It has been the largest franchise in the convenience store industry for 46 years. (http://franchise.7-eleven.com) 7-Eleven is part of an international convenience store chain that operates under the management of 7-Eleven Japan Co. Ltd. The Japanese company's American subsidiary is headquartered at the One Arts Plaza building in downtown Dallas, Texas. (http://corp.7-eleven.com) 7-Elevens are located in many different countries. Some of the largest markets are Japan, United States, Canada, Philippines, Hong Kong, Taiwan, Malaysia and Thailand. They all have very similar 7-Eleven stores inside and out. The company entered into franchising in 1964 and also signed the first licensing agreement in the United States in 1968. 7-Eleven operates more than 9,400 stores in Japan and Hawaii. (http://franchise.7-eleven.com)7-Eleven's first store is in the Oak Cliff section of Dallas, Texas. (http://corp.7-eleven.com) This is also where the corporate headquarters is located and where 7-Eleven franchisees and employees train. 7-Eleven sells fresh...... middle of paper ...... tried to have diverse employees since the incident of September 11, 2001. They have encouraged all races to become franchisees and also have a great diversity in head offices. Keyes, CEO of 7-Eleven, said, “America was built by immigrants who came here to live the American dream. » (http://www4.gsb.columbia.edu/) 7-Eleven makes people's dream come true by owning a business and growing in the business field. Motivation and Teamwork 7-Eleven focuses on teamwork and encourages all franchisees to train each employee to be a leader rather than a follower. As a 7-Eleven employee, I was always told to dream like one day I would be a franchisee of a 7-Eleven store. Another thing the company asks owners to consider is hiring someone who will one day become a franchisee. Managers are expected to distribute extrinsic rewards and be a charismatic leader..